The VIBE

You have surely paused at least once while scrolling through a feed filled with beautiful, Pinterest-worthy interiors — spaces that appear harmonious, thoughtfully designed, and perfectly styled. But behind every such space lies much more than just a good idea. It is precisely this often invisible side of the profession that the Business Know-How course addresses, as part of the Tu žive ljudi Masterclass program.

Its author, interior designer and founder of the Tu žive ljudi studio, Maja Mihovilović, came to realise early on through her own entrepreneurial experience that talent and a sense for space are not enough if they are not supported by a clear business structure.

In anticipation of the new Masterclass, which will take place on 20 March 2026 in Zagreb, we caught up with this inspiring interior designer between plans and on-site work to talk about the realities of running a studio, the pitfalls that await designers, and the business side of design.

The start of a new year is the traditional season for resolutions: getting back into a routine and reevaluating our relationship with our bodies and overall health. While many are scrambling to strike a balance between work, personal life, and endless to-do lists, Plank Studio has spent years offering a structured, sustainable approach to fitness—one that doesn’t demand perfection, but consistency.

Today, the brand is a staple of the local wellness scene, boasting a dedicated community across two Zagreb locations, nearly 20 Reformer machines, and a team of certified female trainers. We caught up with the studio’s founder, Patricia Ćurković Rogić, as she balanced training sessions, motherhood, and the demands of running a business. She had just returned from a Plank Retreat at Hotel Materra, where she spent a weekend with a group of clients focused on movement, recharging, and the power of community.

In an era where exercise is often tied to fleeting resolutions, seasonal body goals, and “quick fix” promises, Plank has always stood for something different: a deeper, more intentional relationship with the body.